We look at a business from 50,000 feet and make small, incremental changes that positively impact lifetime customer value (LCV) and overall NET profits. When you look at conversions through the lens of LCV, quickly optimizing conversions becomes a fruit bearing activity.
The key areas we factor into our conversation optimization equation are: Generating interest, Capturing leads, Nurturing prospects, Conversion, Processing sales, Fulfilling the promise, Up-selling, and Creating advocates. Balance through these stages is the key to enduring growth, NOT some isolated A/B or Taguchi method test.