There are several different skill sets that make up Search Engine Optimization. The main buckets are on-page and off-page optimization. We have built a system to leverage Google Adwords to create a steady stream of fresh traffic to a website. When used in conjunction with our intelligent marketing funnels, Google Adwords can literally be used like a tap to generate sales. Our focus is setting up ads that fit the funnels they correspond to, and then refining those funnels to deliver repeatable results.
I’ll let you in on an insider’s secret: The pricing Google charges is largely based on the relevance of the ads and pages to the search query of site where the ad displays. The content and format of the page and funnel is key to a successful campaign… and that is where we excel.